I’M SHAYLA
EXecutive STRATEGIST + BUSINESS COACH
Executive strategist, speaker, and coach helping ambitious women build million-dollar clarity, without the burnout.
The Story Behind the Strategy
I’m Shayla — strategist, speaker, and executive-turned-coach helping high-achieving moms grow their careers or businesses without the burnout.
I’ve built success the hard way. Now I help other women build it the smart way.
“I built a successful corporate career. Then I had two babies, a calendar full of Zooms" and no idea how to come up for air.”
You’ve done what they said to do.
The career. The kids. The home.
Now you’re wondering,
"What about me?"
YOU'RE NOT DOING TOO MUCH. YOU'RE DOING TOO MUCH ALONE.
Here, we build legacies without burning out. We lead with strategy, grow with ease, and do it all without apologizing for wanting more.
Underneath Resume
Underneath Resume
Florida-raised. Spreadsheet enthusiast. Never met a strategy session I didn’t love. These days, I build empires during naptime,
mine and yours.
What I'm
loving
Quiet ambition. Early mornings before the house wakes up. Strategy calls. Gold hoops. A good spreadsheet. Cheddar Popcorn. Working from Bed. Home Projects & DIYs.
LESSONS I'm
living
Rest is a requirement, not a reward. Hustle isn’t the badge of honor I once thought. (Also, I’m definitely Rory and gave birth to Lorelai — yes, my mom loves it.)
HOW I
work
Strategic thinking, collaborative leadership, corporate receipts, and a fierce belief that your life matters as much as your goals.
I believe in deep focus > constant hustle
what I
believe
Ambition isn’t selfish. And you shouldn’t have to choose between being a powerhouse and being present. You can scale, succeed, and still have space to breathe.
Building your empire during nap time? That’s not small — that’s legendary.
A LITTLE MORE ABOUT ME
the
the
Where passion meets purpose
What’s Driving Your Success — and Silently Draining You?
You lead. You deliver. You do it all.
But behind the strategy and success, a hidden energy is running the show.
This 60-second quiz reveals the force behind your ambition — and what it’s costing you.
behind the account
Before I was coaching ambitious women, I was leading national retail strategies, launching brands you’ve definitely seen and managing multi-million-dollar categories.
I was promoted every two years.
Took on the meaty projects.
Loved the grind.
Then came marriage, two babies, a tumor, major surgery during pregnancy, and a cross-country move, at some point you take inventory.
If I’m going to work this hard, it better be for a life that actually works for me.
CHECK OUT MY JOURNEY
EARLY ROOTS
Raised by a single mom in the South, even stayed in a shelter once. Learned resilience and grit early.
BIG TEN BEGININGS
CLIMBING CORPORATE ON MY TERMS
BREAKING BARRIERS IN BEAUTY
THE CORPORATE CURTAIN PULLBACK
LOVE + RESILIENCE
HEALTH + ADVOCACY
MOTHERHOOD + REDEFINING SUCESS
THE REWRITE
If you’re building something big, leading with heart, juggling a million tabs (in life and your browser), and craving more strategy with less burnout, you're in the right spot!
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