RETAIL-READY. SELL-THROUGH-READY.

Assortment Strategy

Launch Planning

Retail Readiness

Pricing + Margin Strategy

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I help CPG founders and brand teams build the plan behind the pitch, positioning, pricing, margin, distribution, and sell-through.

Strategist

Coporate Exec

Mom

CPG Insider

the

with

You’re not here to scroll, you’re here to grow....

Real-world strategy for CPG founders and brands, positioning, pricing, margin, distribution, and retail readiness (from “just starting” to “ready to scale”).

RETAIL NOTES, FROM THE INSIDE.

A free email for CPG founders and brand teams making retail decisions.

RETAIL NOTES, FROM THE INSIDE.

Getting you ready for your next 

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REWRITE YOUR WEEK

Reclaim 5+ hours in 30 minutes.

This PDF walks you through a fast time audit and locks one “Me-First Focus” block on your calendar—so what matters actually happens.

PRODUCTIVITY

DOWNLOAD HERE

What you’ll learn

  • Put your calendar where your priorities are (work, family, you).
  • See the truth with a 7-day color-coded time grid.
  • Cut the noise: Delegate, de-spec, or drop misaligned tasks.
  • Protect a recurring focus block you’ll honor every week.

What’s Inside

  • 17-page, fillable + printable PDF
  • Step-by-step Quick Start
  • Time-audit grids & reflection prompts
  • One-page “Boundary Block” planner

Perfect for ambitious women building careers or companies—without the burnout badge.

No spam. Instant access.

FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES
FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES
FREE TOOLSFREE TOOLSFREE TOOLSFREE TOOLS FREE TOOLSFREE TOOLSFREE TOOLSFREE TOOLS

REWRITE YOUR WEEK

Reclaim 5+ hours in 30 minutes.

This PDF walks you through a fast time audit and locks one “Me-First Focus” block on your calendar—so what matters actually happens.

PRODUCTIVITY

DOWNLOAD HERE

What you’ll learn

  • Put your calendar where your priorities are (work, family, you).
  • See the truth with a 7-day color-coded time grid.
  • Cut the noise: Delegate, de-spec, or drop misaligned tasks.
  • Protect a recurring focus block you’ll honor every week.

What’s Inside

  • 17-page, fillable + printable PDF
  • Step-by-step Quick Start
  • Time-audit grids & reflection prompts
  • One-page “Boundary Block” planner

Perfect for ambitious women building careers or companies—without the burnout badge.

No spam. Instant access.

FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES FREE RESOURCESFREE RESOURCESFREE RESOURCESFREE RESOURCES

For CPG founders building the plan behind the pitch: positioning, pricing, margin, distribution, and sell-through.

From pitch to sell-through →

Retail + CPG strategy →

Tools + templates →