I’ve spent over a decade behind the curtain building, scaling, and shaping brands from mass to niche, Fortune 50 to founder-led. This is where strategy meets substance. Explore the features, press, and real-world impact behind my work.
Brand Features · Strategy in Action · Thought Leadership
MY WORK
“Plenty of coaches talk about strategy. But not everyone has built brands inside a Fortune 50 company and pushed them out the door in a Target cart.
What I’ve Built
Allure
The Minnesota Star Tribune
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See the stories, features, and collaborations that spotlight my work
My work has been spotlighted in national publications, not just for the strategies behind the brands and partnerships, but for the impact they had on women and communities.
Where Strategy Meets Impact
AS SEEN IN
Today Linked
New York Linked
Refinery 29 Linked
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Apartment Therapy Linked
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Brands I’ve Backed
From billion-dollar beauty empires to disruptive DTC darlings, I’ve helped shape the shelves, scale the strategy, and move millions in product.
Almay
American Greetings
Coloured Raine
CoverGirl
EveryHue Beauty
Haleys
International Greetings
Lip Bar
L'Oréal
Makeup Geek
Maybelline
Neutrogena
ParachutexTarget
Reina Rebelde
Revlon
Ruggable
Sugar PaperxTarget
What I do isn’t just coaching , it’s business and career transformation. Here’s how I do it differently:
Promoted every two years at a Fortune 50. I know how to lead, scale, and succeed in high-pressure environments.
From indie startups to global icons, I’ve helped brands grow from the inside out as a CPG merchant and strategist.
I’m a mom (and a firstborn daughter). I coach for real women with full lives, not perfection, just power.
Coaching is everywhere.
Strategy, Clarity, and Lived Experience?
That’s rare.
You don’t need more advice. You need a blueprint, from someone who’s actually built the thing.
If you’re building something big, leading with heart, juggling a million tabs (in life and your browser), and craving more strategy with less burnout, you're in the right spot!
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